For the past few months, I’ve been using Scribe to try and tighten up the SEO around this blog. It’s been working, and I’m pretty excited about the possibilities that this little plugin opens up. If you’re not familiar with SEO or Scribe, here’s a quick guide on how to create compelling content, from the makers of Scribe. It puts SEO in terms that you can understand, which is really useful for bloggers who don’t have an internet marketing background.

So why is Scribe an important tool for food bloggers? First, as anyone who is familiar with food blogs can attest, Google is an important partner in building traffic. Users often come to your site by searching for recipes, and it’s important to tailor your posts to the terms that people are searching for. If you’ve got a great bacon cheeseburger recipe, you want that recipe in the hands of as many readers as possible, right? This is where Scribe comes in handy – by picking up the SEO keywords in your post and suggesting new ones, you can craft your content to reach the readers who are out there looking for it every day.

Second if you don’t know anything about SEO, this plugin will teach you a boatload pretty quickly. By analyzing your individual posts, you’ll be able to see what you’re doing right and wrong. Scribe will not only tell you how to highlight your current keywords, but a recent update has also added a feature that recommends new keywords that might be closer to your topic. Definitely a handy thing in the SEO world.

Overall, it’s worth a free trial at least, right? Right now Scribe SEO is offering a free 30-day trial for those who want to give it a test drive first. And if you subscribe to the paid service by June 4, you’ll get a pretty incredible deal on their pro plan: 300 analyses for $27/mo. That’s a hell of a lot cheaper than the $97/mo they usually charge for their pro plan. Check it out.